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Estimating and Reporting Avoided Emissions

There is considerable interest among companies in claiming that their products can help avoid greenhouse gas emissions compared to other products in the marketplace. While it’s true that the use of some products can help to avoid GHG emissions, accurately measuring a product’s impact—whether positive or negative—can be challenging.

Many Companies Inaccurately Estimate the Climate Benefits of Their Products
Cold-water laundry detergents, fuel-saving tires, energy-efficient ball bearings, emissions-saving data centers. Corporations are increasingly claiming that their goods and services reduce emissions. But there is a big problem: These avoided emissions claims are often unverifiable or inaccurate.
03.11.2019  | Blog post
Do We Need a Standard to Calculate “Avoided Emissions”?
By Laura Draucker - November 05, 2013
11.05.2013  | Blog post