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Estimating and Reporting Avoided Emissions

There is considerable interest among companies in claiming that their products can help avoid greenhouse gas emissions compared to other products in the marketplace. While it’s true that the use of some products can help to avoid GHG emissions, accurately measuring a product’s impact—whether positive or negative—can be challenging.

This paper outlines a neutral framework for estimating and disclosing both positive and negative impacts of products and provides recommendations for companies to improve the credibility and consistency of their claims.

Many Companies Inaccurately Estimate the Climate Benefits of Their Products

Cold-water laundry detergents, fuel-saving tires, energy-efficient ball bearings, emissions-saving data centers. Corporations are increasingly claiming that their goods and services reduce emissions. But there is a big problem: These avoided emissions claims are often unverifiable or inaccurate.

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